Top Omaha Realtor Heeran Workman
Heeran Workman, MBA
(402) 707-7878(402) 707-7878

How To Sell Your Home For Sale By Owner – Heeran Workman RE/MAX Platinum Omaha, NE

1.  Do your homework and research about the local housing market
There are many legal and financial implications regarding selling real estate mortgages, contracts, disclosure forms, contingencies, inspections, chain of title, title defects, title insurance, escrow, deeds, and most importantly negotiations.  When selling for sale by owner, you will not have a real estate professional to lean on when you or your buyers have questions about the home selling and closing process so be familiar with the process, paperwork, issues that could cause hiccups, and lending guidelines so that you can accomplish the sale.  Read a book or two on the home selling process.  Research the internet.  Buyers are very nervous about buying a home and if you and the buyers are sitting there wondering what the next step of the process is, you may not have a successful transaction.  Finally, consider how you want to structure the deal. Will you want to offer such incentives as owner-financing and determine if you will sell to only conventional buyers or also include the FHA/VA market.
2. Prepare your home for sale
Curb appeal matters-First impressions make a difference.  Cut overgrown bushes, get a green plush lawn, get rid of chipping paint, and paint the exterior of the home.  If you can’t get people in the door, you’re not going to sell the home. Repair all of the to do items that you’ve been meaning to do for months.   Stage the house. Staging involves deeply cleaning, decluttering, depersonalizing and arranging furnishings to make your house as appealing as possible. People buy logically and emotionally.  They will use all their senses to determine if the house works for them.
3. Price The Home To Sell Instead Of To Sit Stale
The biggest mistake a for sale by owner will make is to price the home too high for the market.  It will scare off potential buyers and make the house look stale.  Trust me, the last thing you want buyers to wonder is “What’s wrong with this home?”  Price it right and you won’t have this problem.  To find a general value on your home and neighborhood, you can start by entering your address on Zillow and Trulia to find your estimated home value and nearby sales within the past six months. If you want a true market analysis of your neighborhood and your style of home, you can contact a Realtor to run the true and detailed analysis out of the Multiple Listing Service.  Take into account the upgrades and special features of your home but don’t be unrealistic about the value of them.  You should not expect to capture 100% of the upgrade cost.  If you factor in capturing about 70-75%, that is a better estimate.  Your advantage as a FSBO seller is that you can afford to offer a more competitive price than sellers using Realtors.  Buyers know that you are saving on the commission and it’s natural that they want “IN” on it by getting a better deal on the home. They will expect a 2 to 3% discount off of competing homes.
4. Market the home
Putting up a for sale sign in the yard won’t do much good.  The FSBO’s who are successful believe in the power of marketing and allocate a certain budget and time to do it.  Write great ads for the internet such as Zillow and Craigslist.  Hire a professional photographer to take great photos.  First impressions make a difference.  If buyers don’t like what they see in photos, they won’t call you to schedule a showing.  A great photographer in the Omaha Metro Area is Min Chu Yi.  His website is  If you love talking with people over the phone, feel great about them coming over to show the house, and don’t mind doing open houses, you may have a lot of fun with the for sale by owner process.  Make sure the buyers tell you they are preapproved for a loan before scheduling the showing.  When a home is listed, each showing is a privately scheduled showing with an agent and the buyers are already preapproved.  You won’t have this luxury as a for sale by owner seller.  Also, spread the word on social networking sites, people at work, and anyone and everyone who may need to know that you have a home for sale by owner.  If you consider how long some houses stay on the market even when they are listed, it generally takes much longer to complete a for sale by owner transaction because you are dealing with many more dreamers than buyers. You have to filter through a lot more people who do not have the ability to purchase.
5. Negotiating
Sellers who are successful in for sale by owner transactions often love the negotiations process and are prepared for the offer and counteroffer process.  Everything in the world of real estate is negotiable.  But not everything in the world of real estate will pass the lender’s underwriting.  Make sure that the type of loan the buyer can get matches up with the type of home you are selling.  Otherwise, you might be paying thousands if your house doesn’t pass VA/FHA insurable guidelines.
6. Closing the home sale transaction
Remember, as a for sale by owner, you do not have a Realtor to be the facilitator and guide you through the home inspection, radon inspection, termite inspection, appraisal process, underwriting process, and dealing with the escrow company to close.  You have to act as your own general contractor in this case.  Be prepared for obstacles and delays along the way because most of the time, there will be problems resulting from  inspections, appraisals, and underwriting.  These people are there to do a job regardless of what you and the buyer really want.
Need For Sale By Owner Help?  Heeran’s Home Team offers a 1% For Sale By Owner Facilitation Service to assist savvy Omaha Metro Area home sellers who wish to embark on selling their home “For Sale By Owner” for only 1% of the sales price. We’re here to help with your FSBO home sale.  The seller or buyer can pay the 1% or choose to split the amount.
You’ll receive:
1.  Market Analysis – Correctly price your Omaha Metro Area Home
2.  Contracts and Forms – Legal documents you need to complete your entire transaction and contingency releases
3.  Home Inspection Walkthrough-  We will attend the buyer’s home inspection walk-through.  The inspector is paid hundreds of dollars to find things that are wrong with the home.  We will be there to calm the buyer’s nerves and to explain how to move forward with the transaction.
4.  Additional Resources & Management – To manage the entire home selling and closing process from beginning to end. There are many legal and financial implications regarding selling real estate. We can help with all the resources your transaction needs including: mortgagescontractsdisclosure forms,contingenciesinspectionschain of titletitle defectstitle insuranceescrow, and deeds.
5.  Option to list your home on the MLS with the ability to still sell For Sale By Owner (FSBO).  For Sale By Owner Sellers only reach 10-15% of the buyer market.  Together, we can reach 100% of the market at the same time.
If you would like a detailed explanation on how Heeran’s Home Team can work with you to sell your property For Sale By Owner, contact us today by calling (402) 707-7878!  Visit our website at or email

By Heeran Workman